There is more to your restaurant menu than simply the items you’re selling. Your menu is an integral marketing tool that serves as something of a first impression. Considering that customers spend about 100+ seconds examining the menu, it’s worth making sure that it reflects your brand while also maximizing your profit via menu engineering.
Menu engineering is a method of evaluating the price of restaurant menus and classifying all menu items into certain categories based on each item’s profitability and popularity. This means taking the time to carefully analyze and calculate the numbers to figure out which items are contributing to the bottom line and which ones aren’t performing the way they should.
Once placed all menu items into categories, the menu engineering data can assist with increasing the odds that your restaurant guests will ultimately choose the items that generate the greatest profit. Menu engineering also lets you work continuously to better the profitability of your restaurant and how effective your menu design is.
This update is by On The Fly POS, a restaurant point of sale app focused on a simple to use, yet highly effective digital tablet menu system. Our system can replace paper menus using a modern solution available in multiple languages that integrates seamlessly with modern POS systems. Features include table ordering and payment, a user-friendly backend, email or printed receipts, and menu integration complete with high-quality photos and video. For more information or to schedule a demonstration, visit our website or email firstname.lastname@example.org.